THE WORLD CHANGES – IT'S NOW VERTICAL TOO
Video is king. Even more than ever in this days. The old norms are broken up and newly defined.
Thanks to Instagram and Snapchat, the vertical video format has long established itself in the mass.
Why not synonymous with the creators?
DON'T STUCK TO THE OLD.
Nowadays everyone is on YouTube - used for video blogs, DIY, movie trailers, tutorials and much more - on the desktop. In its own way, YouTube will probably remain the undisputed number 1 when it comes to this type of content and this type of consumption.
Instagram has created its own niche with IGTV, which is not yet offered by other providers in this way. Videos are no longer consumed by turning the smartphone in landscape mode, but like the smartphone is used in everyday life - VERTICAL.
LEADER OR FOLLOWER?
Here, creativity in the production of online videos for these formats is particularly in demand. Horizontal videos shot at 90 degrees are occupied by Instagram with range losses and thus become less interesting for this platform to produce in this way. The special treatment or the extra cut is essential to place themselves into the front row of videotainment.
Since the release of IGTV, Instagram has started a public attack against YouTube in the video segment and won't stop. Now it's on YOU to be a leader – or a follower.
LEFEIN MEDIATake the customer on a journey - lead him through the company's story, through the product - he must feel involved, as if it were his own product, which he was allowed to shape. The customer does not want to buy a product - but a feeling.
We want to bring you all the beauty the world is offering us. Whether it is art, music or architecture; fashion, lifestyle or travel – there always will be one topic the most important – the people.